Air Wick readies pre-Christmas ad campaign for Mulled Wine fragrance

LONDON - Reckitt Benckiser plans to mount a major seasonal push for its air freshener brand Air Wick.

Air Wick readies pre-Christmas ad campaign for Mulled Wine fragrance

The £1.5m TV and print campaign, which breaks on 1 October, will promote its 2009 winter fragrances. These include Mulled Wine and Vanilla & Festive Spice. It features the strapline ‘Start Your Christmas with Air Wick'.

The campaign will coincide with the launch of the brand's ‘Win a £5,000 Home Makeover' competition, which will promoted online and in-store.

Daily prizes will also include a £200 Christmas shopping spree, a case of Champagne and tickets for the Royal Albert Hall Christmas Festival. The competition campaign will run until Christmas Eve.