Airbnb hosts China event as it eyes market for growth

Airbnb has created a festival for its hosts in China with crafts and live music, with the country set to become its largest global market by 2020.

of

More than 250 people attended the Festival of Hosting where they could take part in photography, personalised tea creation, mulled wine spice mixing, cocktail-making and home-craft design.

The event was the biggest host community event that the brand has ever held in Asia, and was created by experience agency Jack Morton.

Airbnb co-founder and China head Nathan Blecharczyk said: "At our Festival of Hosting we invited all landlords back to their ‘home’ to celebrate the growing love of the host community in China and share their stories.

"By 2020, we look forward to seeing China become the place where the world's largest number of Airbnb tenants call ‘home,’ and this goal cannot be achieved without the dedicated efforts of every outstanding landlord in the Airbnb community."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More