Airbnb's Alex Dimiziani on authenticity, smart data and diversity

"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?

Airbnb's Alex Dimiziani talks candidly at Cannes Lions about authenticity, smart data and diversity.