Airbus calls global advertising review

The aeroplane manufacturer Airbus has approached five network agencies to handle its global corporate above-the-line account.

Euro RSCG currently handles the business. Airbus declined to name which agencies had been approached or if the incumbent has been asked to repitch.

The winning agency will be briefed with creating global campaigns backing the launch of Airbus products. The initial thrust of the business will be to promote the company's much-vaunted giant passenger plane, the A380.

The advertising will be mainly business-to-business but will also include elements of business-to-consumer.

However, the winning agency will have a tough job on its hands with production on the model having been dogged by problems.

The launch of the A380, officially announced with a huge fanfare in January 2005, has been put back on numerous occasions and the first plane is now not expected to be delivered until October next year.