Airline accounts in the balance due to Air UK/KLM merger

Euro RSCG Wnek Gosper and HSJW are waiting for news about the future of their Air UK and KLM accounts, following a merger between the sales and marketing departments of the airlines.

Euro RSCG Wnek Gosper and HSJW are waiting for news about the

future of their Air UK and KLM accounts, following a merger between the

sales and marketing departments of the airlines.



KLM and Air UK spend pounds 1.3 million apiece in this country. KLM, a

Dutch airline, already owns 45 per cent of Air UK.



The two sales and marketing departments will work as one from the

beginning of April and will face tough decisions about whether or not

to continue with both brands or amalgamate the two.



Having joined forces, the airlines claim to occupy the number two slot

in the UK business travel market and already have expansion plans in

the domestic, European and worldwide air travel market.



Last April, Euro RSCG put Air UK back on television for the first time

in five years, spending the airline’s full budget on a campaign to

target short-break leisure travellers. This marked a change of

direction for an airline that had previously focused on business

travellers.



Brett Gosper, the chief executive of Euro RSCG, confirmed that the

agency was waiting to hear whether any changes would follow from the

merger.



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