Euro RSCG Wnek Gosper and HSJW are waiting for news about the
future of their Air UK and KLM accounts, following a merger between the
sales and marketing departments of the airlines.
KLM and Air UK spend pounds 1.3 million apiece in this country. KLM, a
Dutch airline, already owns 45 per cent of Air UK.
The two sales and marketing departments will work as one from the
beginning of April and will face tough decisions about whether or not
to continue with both brands or amalgamate the two.
Having joined forces, the airlines claim to occupy the number two slot
in the UK business travel market and already have expansion plans in
the domestic, European and worldwide air travel market.
Last April, Euro RSCG put Air UK back on television for the first time
in five years, spending the airline’s full budget on a campaign to
target short-break leisure travellers. This marked a change of
direction for an airline that had previously focused on business
Brett Gosper, the chief executive of Euro RSCG, confirmed that the
agency was waiting to hear whether any changes would follow from the