Airmiles gets set for launch of TV ad campaign

LONDON - The leading UK travel reward scheme, Airmiles, is set to launch its first TV ad campaign in four years. ad campaign ad campaign

The campaign, created by Partners Andrews Aldridge, costs £3.5 million as the company aims to increase awareness of the free flights available to its millions of members.

Fred Prego, the head of marketing for Airmiles, said: "In this tough economic climate, now is the time to highlight and remind people of the simplicity of the Airmiles scheme and the great value travel rewards offered."

The animated campaign creative reminds consumers that every time they buy food or petrol they can collect Airmiles and use them for free flights on their next holiday.

Steve Aldridge, the executive creative director at Partners Andrews Aldridge, said: "The TV ad is a simple but highly effective execution that tells existing and new Airmiles members how to literally make their money fly."

The campaign will run from Boxing Day through to March 2009 and will air on the terrestrial commercial channels as well as satellite and digital channels.