AKQA creates Flash banner ads to push Microsoft's 'agility'

The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft's "agility

campaign, which targets business users.

The ads act like a microsite on the existing page without diverting users to another location. The campaign tries to show the benefits of bringing customers, partners and employees together through Microsoft .NET software.

Referencing the current "one degree of separation

TV ads, the Flash banner executions will be deployed next week. They will run across a range of financial and IT sites including FT.com and Bloomberg.co.uk.

Steve White, the group marketing manager of Microsoft UK, said: "We are delighted with the way these online creative treatments have brought to life the agility campaign."

Ajaz Ahmed, the chairman of AKQA, said: "This is an innovative campaign for Microsoft. We know that IT professionals and business decision-makers have little spare time, and these new formats allow us to answer their immediate questions in situ without having to take them through to another site."

The online campaign's media is through Media Contacts.