AKQA launches new digital division

LONDON - AKQA has launched a new division, AKQA Film, to create, distribute and sponsor digital programming and content.

AKQA...new digital division
AKQA...new digital division
The operation merges the existing motion graphics and broadcast teams at AKQA and will be run by Emily Bull, head of production.

Previous AKQA film projects include ‘Tipping Pot' for Pot Noodle and ‘Unflinching Triumph' for Red Bull.

As well as creating content for its clients, the new team will also produce and sponsor independent films and creative projects.

Tom Bedecarre, AKQA's chief executive officer, said: "AKQA Film brings together our world-class creative talent and collaborators to launch a new generation of memorable ideas that international audiences will love to share."