AKQA opens media planning service

AKQA, the new-media agency, is to open an online media planning and buying department.

AKQA, the new-media agency, is to open an online media planning and

buying department.



The new unit will concentrate on planning, but will also be able to

arrange media buying for clients. It will actively seek third-party

business and will service the agency’s existing clients. Media buying

for major clients such as BMW, Microsoft and Durex will remain with

their respective media agencies.



The AKQA media department is to be headed by Matt Morrison, who is

currently an account director on Scottish Amicable and BT at the agency.

Staff will be brought in from other new-media companies under

Morrison.



The department, which will consist of five staff initially, is expected

to grow quickly as the online advertising market expands and traditional

advertisers turn to established Websites as part of their media mix.



Ajaz Ahmed, the managing director of AKQA, said: ’It’s an incredible

investment for us. Consumers tend to look at more traditional brands

when they are looking at sites, so media planning is becoming more of a

commercial reality for new-media agencies.’



AKQA also unveiled a Website for Durex this week. The site will be

tailored for 11 individual markets and will be integrated with Durex’s

marketing in each country.