The decision to expand to New York came about partly as a result of client demand and partly because there is so much creative talent in the city, AKQA's chairman, Ajaz Ahmed, said. "We're seeing growth and increased interest from our global clients in using digital - it's an area that clients are investing more (money) into," he said. The agency's existing client base includes Nike, Xbox and BMW.
Bastholm has worked in interactive for more than ten years, most recently at the European digital agency Framfab, where he was the creative director working on Nike, Lego, Coca-Cola and Carlsberg. Before that, Bastholm launched the Grey Interactive office in Scandinavia.
His first task will be to recruit a team of people, some of whom are likely come from the agency's existing offices in London, San Francisco, Washington DC and Singapore, according to Ahmed.