AKQA set to create a global new-media agency network

AKQA, one of the UK's largest independent new-media agencies, is setting up a global network with new offices in the US and Asia.

AKQA, one of the UK's largest independent new-media agencies, is setting up a global network with new offices in the US and Asia.

The company has received pounds 48 million in funding from Accenture - formerly Andersen Consulting - and Francisco Partners LP, and will expand its London base to establish offices in New York, San Francisco, LA, Singapore and Washington over the next few months.

Rick Hadala, previously the chief executive of Ammirati Puris Lintas in the US, is to be the company's global chief executive. Ajaz Ahmed, the company's founder and managing director, is to become the global chairman and chief marketing officer. AKQA's UK client services director, Guy Wieynk, steps up to take Ahmed's place as the UK managing director.

The new-media agency will merge with four existing companies that will adopt the AKQA brand. The US advertising agency Citron Haligman Bedecarre will become AKQA US, as will the web agency Magnet Interactive. The AdInc, an Asian new-media agency, becomes AKQA Singapore.

AKQA, whose clients include Orange, Nike, Microsoft and Sainsbury's, is also entering into a joint venture with Accenture to deliver new-media solutions.

Ahmed said: 'We are trying to break down the silo between traditional and interactive marketing. Clients need a company that enables them to do this well.'



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