AKQA lead the way with seven nominations, four for Nike – "the chance," "Nike football and team edition," "Nike grid" and Nike women "training club" – and three for Heineken's "star player".
Wieden+Kennedy secured a nomination for Honda "jazz" and four for Nokia – "N8 campaign," "Ovi store," "Ovi maps" and "the world's smallest stop-motion character".
TBWA London followed with three for Wrigley's "super mega rainbow updater", while Mother, Bartle Bogle Hegarty, DDB UK, Adam & Eve, Rainey Kelly Campbell Roalfe/Y&R, Profero, Euro RSCG and Saatchi & Saatchi were among the other UK agencies with work shortlisted.
The UK submitted 298 entries, slightly up on 282 last year and second only to the US, which had a staggering 597 campaigns entered.
The Gold, Silver and Bronze Lions will be presented at tomorrow night's ceremony.