AKQA wins Sure for Men digital launch

Unilever has appointed AKQA to handle the pan-European digital launch of Sure for Men's new variant following a three-way pitch.

It will work on the brief along with Lowe London and the sports marketing agency BSG, and will develop online ads, digital content and a website to back the launch next year.

AKQA has been working with Unilever since 2005, when it worked on a campaign for the snack food Peperami, and has been on its digital roster since July this year.

Other brands it works on for the FMCG giant are PG Tips and Pot Noodle. It has also created work for Sure for Men in the past, including a World Cup campaign which ran earlier this year.

Nick Sanders, the Sure for Men European brand director, said: "In 2007, we are continuing our pioneering approach to fully engage our target consumer with true through-the-line integrated campaigns, of which digital is a critical element."

The Sure for Men brief adds to an impressive run of new business for AKQA, which includes the global digital accounts for McDonald's and Smirnoff.