Alan Cumming PSA challenges blood donation policy

#CelibacyChallenge calls on the FDA to screen all blood donors based on risk, rather than sexual orientation and gender identity.

Alan Cumming PSA challenges blood donation policy

If you have donated blood, you may wondered why a questionnaire asks about sexual orientation.

A new PSA for a coalition of organizations, including GLAAD and Gay Men’s Health Crisis questions the US Food and Drug Administration’s (FDA’s) blood donor deferral policy for men who have sex with men.

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The campaign, created by Saatchi & Saatchi NY in partnership with Bullit Branded, stars actor Alan Cumming, who sets a #CelebacyChallenge. In a humorous, innuendo-filled montage, Cumming suggests other activities to pursue during 365 days of celibacy — the FDA's current requirement for gay and bisexual men to donate blood.

Supporting the pro-bono video is a website CelibacyChallenge.com which includes a petition. The petition asks the FDA to screen all blood donors based on risk, not sexual orientation.

Campaign credits

Client: GLAAD, Gay Men's Health Crisis
Agency: Saatchi & Saatchi NY
Director: Ari Sandel