Alan McCulloch set to join i-Level as its managing director

i-Level, the online media planning and buying specialist, has appointed Alan McCulloch, the former head of Saatchi & Saatchi’s digital unit, as its managing director.

i-Level, the online media planning and buying specialist, has

appointed Alan McCulloch, the former head of Saatchi & Saatchi’s digital

unit, as its managing director.



His appointment follows the recent announcement that John Bartle, who

retired from Bartle Bogle Hegarty last month, is to join the agency as

chairman.



McCulloch left Saatchis in December after four years as the commercial

director for Saatchi & Saatchi Vision. He was responsible for building

the agency’s online media planning and buying capability from scratch

and managing projects for clients including Procter & Gamble,

Hewlett-Packard and Visa.



In the two months since leaving Saatchis, McCulloch has been working as

a consultant, helping to launch new dotcom companies with Advantage@ the

Edge.



His appointment is designed to allow i-Level’s founders, Andrew

Walmsley, the former head of BBH Digital, Charlie Dobres, the former

head of Lowe Digital, and Craig Wilkie, co-founder of The Guardian’s New

Medialab, to spend more time working with clients.



McCulloch said: ’This is the most exciting operation in the market.

There is a great deal of business around at the moment and my job here

is going to ensure that we stay focused to help manage growth and ensure

that the high standard of work continues.’



Before joining Saatchis, McCulloch ran his own IT marketing consultancy,

AdIT, which he started after stints at a number of top 20 ad agencies

including WCRS and FCB.



Walmsley said: ’This is the sharp end of media and Alan’s involvement

strengthens the professionalism we bring to the market.’



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