Alan Shearer returns for McDonald’s

Alan Shearer allows himself to be lampooned in Leo Burnett’s latest commercial for McDonald’s, which goes on air next week.

Alan Shearer allows himself to be lampooned in Leo Burnett’s latest

commercial for McDonald’s, which goes on air next week.



The spot, called ’my kinda town’, features Shearer, the captain of the

England and Newcastle United football teams, recalling his upbringing in

Newcastle.



Over a series of moody shots of the city, Shearer reminisces about a

series of mundane and predictable events from his childhood. He says: ’I

learned to kick a ball against this wall ... If the truth be told I was

never that interested in school ... I stood on these terraces when I was

a kid dreaming of the day I’d play for Newcastle.’



Finally, the film cuts to a scene in a McDonald’s restaurant. Shearer

continues in his dour Geordie accent: ’Success has not changed me. I’m

an ordinary bloke at heart. I’m one of the people. Always have been and

always will be.’



He orders a McChicken Sandwich and winks at the boys behind the counter

before sauntering out of the restaurant. They both smile and wave at

him, but through gritted teeth they say to one another: ’He’s a bit

boring isn’t he?’ ’Aye, you’re not wrong there like.’



Nick Bell, the joint executive creative director of Burnett, said: ’This

ad follows on from the success of ’signature’ last year, and this is the

perfect time for it to go on air.’



The film was written and art directed by Jonathan Budds and Anita

Davies, and directed by Chris Palmer through Gorgeous Enterprises. Media

buying is through Starcom.



The commercial was filmed more than a month ago.



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