- The Alberto-Culver Company has awarded the worldwide $20 million (£12 million) creative advertising account for its St. Ives Swiss formula hair and skincare lines to Campbell Mithun Esty.
Campbell Mithun Esty, based Minneapolis, is the first agency to be appointed to work on the brand, which comprises a range of natural, herbal formulas. It includes hand and body lotions, facial scrubs, body washes, shampoos and conditioners.
Alberto-Culver acquired St. Ives Laboratories in February 1996. World-wide, the St. Ives Swiss Formula brand generates sales worth in the region of $150 million.