Albion is championing the other royal wedding taking place this year between Zara Phillips and Mike Tindall as part of a charity campaign for Sargent Cancer Care for Children, using Facebook.
T-shirts and other wedding memorabilia with the slogan, "I‘d rather be at Zara & Mike's" are on sale, as well as tea towels carryingh the slogan, "Zara & Mike. Never afraid to get dirty". Profits will go to the charity.
Jason Goodman, Albion London founder and chief executive, said, "We wanted to create a mini-movement to support Zara and Mike on the run-up to their wedding. Kate and Wills have all the hype, but we think this wedding is going to be much more fun."