The announcement follows a five-year partnership between The Clothes Show and Alcatel. Tne mobile brand will be the first to sponsor The Clothes Show at its new Liverpool location - the event has previously spent 27 years in Birmingham.
The British Style Collective aims to celebrate fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts with a three-day, festival-style event. Guests will be able to enjoy a programme of vibrant nightife, entertainment and music across the city. The event is being organised by Haymarket Media Group.
William Paterson, UK and Ireland country director at Alcatel said: "We have been supporting The Clothes Show for the past five years, and are delighted to continue this ongoing relationship by announcing that Alcatel will once again be headline sponsor for 2017 in Liverpool. We expect British Style Collective to bring an exciting new look to The Clothes Show brand and are thrilled to be part of bringing this to the people of Liverpool."
Maryam Hamizadeh, director of exhibitions at Haymarket said: "We have worked closely with Alcatel over the past five years and are thrilled to have them on board as we move into a new era with British Style Collective. We have some really exiting plans in the pipeline and look forward to bringing these to life together with our headline sponsors, Alcatel."
In October, the British Fashion Council announced that London Fashion Week would relocate to Store Studios. In September, Mulberry hosted a catwalk show at The Printworks.
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