The IDOL 4 BOOM Taxi – named after the brand's latest handset – is travelling across the UK this August and September, stopping off at key consumer hotspots.
The VR experience aims to give consumers an introduction to the technology by transporting them to some of the most iconic landmarks in the world from the comfort of the cab. It utilises IDOL 4 technology, 360 sound and visuals to create a unique experience for those that enter.
The taxi will visit Summer in the City in London from 12-14 August and the Glass Butter Beach Festival in Abersoch, North Wales from 18-21 August, before travelling on to the Intu Trafford Centre, Manchester from 10-11 September, rounding off at Dundrum Shopping Centre in Dublin on 17-18 September.
Participants will be encouraged to take a selfie in the taxi and share it using the hashtag #BoomMeUp for the chance to win an Alcatel IDOL 4 handset.
William Paterson, Alcatel UK & Ireland country director, said: "We had fantastic feedback from customers and media following the launch of the IDOL 4 and we are super excited to bring this to the consumer.
"The Boom Taxi delivers an innovative user experience by offering a bespoke activation that highlights the key features of the handset – Boom Key, quality camera, great music, speakers and gaming."
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.