Aldi Australia "Stop and smell the savings" by BMF

Something strange is happening in Aldi stores across Australia.

Produce and products on the stores' shelves are talking back and advising shoppers what to put in their trolleys.

And it's not just the mushrooms. Loaves of bread and boxes of detergent are having their say about Lidl's range, which, in Australia at least, now includes organic coconut oil, chia seeds and goji berries.

The work has been created to shift shoppers out of automatic pilot and encourage them to take a look around at what's on offer throughout the store.

Credits

Aldi marketing director
Aldi marketing manager
Aldi marketing assistant
Agency
BMF
Executive creative director
Creative director
Art director
Copywriter
Designer
Executive planning director
Planning director
Managing director
Client services director
Group account director
Account director
Agency producer
Director
Production company
Post-production
Alt
Producer
Music and sound production
Director of photography

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