Aldi "Champagne" by McCann Manchester

Aldi has released a humorous TV ad, promoting its own-brand Champagne ahead of Christmas. McCann Manchester created the spot, which shows a male model posing next to bottles of Moët & Chandon and Aldi Champagne. The model begins to talk in an unnaturally high voice and says that he likes the Moët but also the Aldi Champagne, before adding that he doesn’t like his tight underwear. The work was created by Dave Price and Neil Lancaster.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member