Aldi "Game on Thrones" by McCann UK

Aldi continues its long-running "Like brands" campaign with a twist on Game of Thrones as the show returns for its final series.

The two Wildlings-esque characters play a game of chess on their royal "thrones" as they compare branded toilet roll with Aldi’s own brand. As Aldi says, "Choosing your loyalties can be a dangerous game, but not when it comes to toilet roll".