Aldi "I like it like that" by McCann UK

Aldi puts a Mexican spin on this year's Easter festivities, to the tune of Pete Rodriguez's I Like It Like That.

Subverting the Mexicana roots of Rodriguez’s toe-tapping anthem, the ad hammers home the "100% British" heritage of Aldi's lamb and Scottish salmon. Things take a turn, however, when an Easter egg hunt participant stumbles across an egg housing a mariachi band as they enjoy chilli-infused hot cross buns.

It was created by Ben Kaberry and directed by Vaughan Arnell through Merman.


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