Aldi "I like it like that" by McCann UK

Aldi puts a Mexican spin on this year's Easter festivities, to the tune of Pete Rodriguez's I Like It Like That.

Subverting the Mexicana roots of Rodriguez’s toe-tapping anthem, the ad hammers home the "100% British" heritage of Aldi's lamb and Scottish salmon. Things take a turn, however, when an Easter egg hunt participant stumbles across an egg housing a mariachi band as they enjoy chilli-infused hot cross buns.

It was created by Ben Kaberry and directed by Vaughan Arnell through Merman.

Credits

Client
Marketing director
Marketing manager
Marketing assistant
Agency
Chief creative officer
Senior art director
Head of TV
Business director
Senior account manager
Account manager
Production co
Director
Executive producer
Producer
Production manager
1st assistant director
Production designer
Costume designer
VFX producer
Colourist
2D animator
Head of 3D
Sound designer