Aldi joins the content rush and launches YouTube channel

Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach.

The Taste Kitchen: Aldi's YouTube show will be hosted by Helen Grumby, pictured with chef Simon Wood
The Taste Kitchen: Aldi's YouTube show will be hosted by Helen Grumby, pictured with chef Simon Wood

The Taste Kitchen will provide consumers with recipe ideas, food news, and trends as well as hints and tips.

Aldi is the latest company to create a branded YouTube channel and produce online video, joining the likes of Starbucks, Playstation and Coca-Cola. 

New presenter Helen Brumby hosts the channel, with videos uploaded on a weekly basis. Guests include TV chef Simon Wood, Great British Bake Off finalist Luis Troyano and blogger Clare Zerny.

Aldi’s partnership with Team GB will see some of the athletes discuss their favourite foods in the build-up to and during the Rio 2016 Olympic Games.

Jonathan Neale, joint managing director for corporate buying at Aldi UK, said: "More and more people are using social media platforms such as YouTube for recipe ideas and cooking inspiration.

"The channel gives the chance to connect our customers with some well-known faces, learn more about Aldi products and see how to cook different creations with them."