Aldi "Kevin the carrot casting" by McCann UK

The unlucky vegetables that missed out on the coveted starring role in Aldi's "Christmas carrot" campaign get their moment in the limelight, in this behind the scenes peek at the ad's casting session.

Among those who turned up for the casting call but ultimately failed to win the role is an adaptable parsnip, which played a potato in Kung Fu Carrot 3.

You can watch Kevin's starring role in Aldi's Christmas 2016 campaign here.


Marketing director, corporate buying UK/IRL
Executive creative directors
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Agency producer
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