Aldi "Kevin's journey" by McCann UK

Longtime brand mascot Kevin the Carrot makes an epic journey home in Aldi's Christmas campaign.

The ad picks up after a teaser which saw Kevin left adrift after he was ejected from a fighter jet and his parachute went up in flames, in a nod to a scene from 1980s film Top Gun. This latest adventure follows Kevin as he desperately tries to make it home and be reunited with his family in time for Christmas. He meets a few friends along the way, including Harry the hedgehog and Father Christmas, who is played by actor Jim Broadbent. Continuing the 1980s theme, Santa Claus flies across the moon in his bike carrying Kevin and Harry, replicating a famous scene from the film E.T. the Extra-Terrestrial.

The work was created by Clive Davis and Andy Fenton, and directed by Todd Mueller and Kylie Matulick through Stink.


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