Aldi "Skater & Jump" by McCann UK

Aldi shoppers achieve Olympic feats in the supermarket's campaign for the upcoming Winter Games.

Team GB’s official supermarket partner has debuted two ads featuring legendary Olympic athletes: ski jumper Eddie "The Eagle" Edwards and figure skaters Jayne Torvill and Christopher Dean. But the real stars are the clumsy shoppers navigating snowy high streets, who transform into an elegant pirouetting skater and a ski-jumping grandmother on a mobility scooter. 

Credits

Brand
Agency
Senior copywriter
Art director
Managing director
Senior account director
Senior TV producer
Production company
Director
Producer
Offline
Post production & VFX
Audio