Aldi "Teatime takedown" by McCann UK

Aldi has enlisted pro gamers in a mission to restore family dinnertime.

According to the brand’s research, 38% of British children refuse to sit down at the family dinner table, with more than a quarter of UK parents blaming online gaming for this phenomenon. The supermarket is launching an online service for parents in which gamers interrupt kids’ games and encourage them to join the dinner table. The work was created by William Cottam and James Crosby and directed by Blake Claridge through Craft. 

Credits

Brand
Group buying director
Agency
Co-presidents & chief creative officers
Executive creative directors
Senior creatives
Director of copy
Managing director
Managing partner
Business director
Senior account manager
Digital account director
Digital senior project manager
Project director
Project manager
Planning director
Junior planner
Media agency
Group media director
Media account manager
Digital media manager
Production company
Executive producer
Film director
Producer
Photographer & retoucher
Studio manager
Proof reader
Post-production
Executive producer
Colourist
Music supervisor
Composer
Mix & sound design
Head of art
Senior designers

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