Aldi "Teatime takedown" by McCann UK

Aldi has enlisted pro gamers in a mission to restore family dinnertime.

According to the brand’s research, 38% of British children refuse to sit down at the family dinner table, with more than a quarter of UK parents blaming online gaming for this phenomenon. The supermarket is launching an online service for parents in which gamers interrupt kids’ games and encourage them to join the dinner table. The work was created by William Cottam and James Crosby and directed by Blake Claridge through Craft. 


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