Alex Aiken
Government Communication Service
Executive director
The government may have changed, but Aiken’s quest to improve its marketing output and make good his ambition for comms to be "digital by default" remains on course.A highlight was the National Audit Office’s endorsement of the GREAT campaign – promoting the UK as a destination for tourism, trade, investment and students – which found that it generated £1.7bn on the back of a £100m spend.
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