Alexander joins Eurosport as internet sales manager

Eurosport has poached Mark Alexander from Guardian Unlimited to be its first internet sales manager.

Eurosport has poached Mark Alexander from Guardian Unlimited to be

its first internet sales manager.



Alexander has already sold banner ads to British Airways, despite being

in his new job for less than a week.



BA is using Eurosport.com, which gets more 12 million page hits a month,

to publicise a competition giving away tickets to Euro 2000.

Eurosport.com is running ads for 35-40 advertisers, including Philips

and Fuji Film.



Alexander has been briefed to build a team dedicated to selling banners,

buttons and web sponsorship deals.



Web advertising was previously sold as an add-on by Eurosport’s main TV

sales team, which is overseen by sales director Dominic Burns.



Alexander will report to Burns and Andrea Ott-Huber, Zurich-based head

of internet sales. Eurosport already has internet sales teams in France

and Germany.



Burns said: ’Mark will enable us to gain access to the web departments

of advertisers and dotcom agencies. He will continue to sell the net

with TV as an integrated package but will also bring in clients who are

interested in advertising solely online.’



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