Alexei Orlov takes DraftFCB role in London

LONDON - DraftFCB has hired Alexei Orlov as its new regional president for Europe and the Middle East.

DraftFCB...Alexei Orlov joins
DraftFCB...Alexei Orlov joins

Orlov was most recently executive vice chairman of Wunderman Worldwide, where he was also CEO of global automotive operations.

He joined Wunderman in 2000 after selling ROCQM, his strategic communications agency, to WPP.

Laurence Boschetto, president and chief operating officer of DraftFCB's worldwide network, said: ""Alexei is well-suited for his new role," said Boschetto. 

"Over the past 25 years, he has established a clear track record for reinventing agencies and for resuscitating brands."

Orlov succeeds David Florence, who for the past two years ran the region from New York.

Orlov will operate from London, and Florence will leave the agency.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content