Alexei Orlov takes DraftFCB role in London

LONDON - DraftFCB has hired Alexei Orlov as its new regional president for Europe and the Middle East.

DraftFCB...Alexei Orlov joins
DraftFCB...Alexei Orlov joins

Orlov was most recently executive vice chairman of Wunderman Worldwide, where he was also CEO of global automotive operations.

He joined Wunderman in 2000 after selling ROCQM, his strategic communications agency, to WPP.

Laurence Boschetto, president and chief operating officer of DraftFCB's worldwide network, said: ""Alexei is well-suited for his new role," said Boschetto. 

"Over the past 25 years, he has established a clear track record for reinventing agencies and for resuscitating brands."

Orlov succeeds David Florence, who for the past two years ran the region from New York.

Orlov will operate from London, and Florence will leave the agency.