Alfa Romeo awards digital account to R/GA

LONDON - Alfa Romeo has appointed R/GA to its euros 1.5m pan-European digital account, with Work Club losing out in the final stages last week.

Alfa Romeo
Alfa Romeo

R/GA takes on the business from incumbent FullSix, winning over rivals MRM, AKQA and Work Club.

Fiat-owned Alfa Romeo is celebrating its centenary year in 2010, and the company will mark the occasion with significant marketing activity around car models such as the much-hyped new version of the 8C supercar.

The car brand will make digital marketing a key plank in its pan-European marketing drive. The news that Fiat has taken a 35% stake in Chrysler is expected to lead Alfa Romeo to break into the US market, which could give R/GA the scope to extend its brand activity into North America.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY
AGENCY

Would AI lie to you?