Rowing legend Matthew Pinsent, double Olympic gold medal-winning sailing champion Iain Percy and Olympic gymnastics hopeful Louis Smith appear in the ‘Voice’ campaign.
The brand is aiming to eschew the world of celebrity and instead, portray real men of distinction of different ages and different backgrounds.
The spring/summer campaign was created in-house with digital strategy handled by Holler.
The film featuring Pinsent, is currently being run on the brand's Facebook page and YouTube channel and will be followed by footage starring Iain Percy on Thursday (19 January) and Louis Smith on the following Monday.
Follow Matthew Chapman @mattchapmanUK