Alfred Marks picks MPGM for branding initiative worth pounds 2m

Adecco Alfred Marks, the recruitment agency, has appointed Mitchell Patterson Grime Mitchell to handle creative work on its first advertising since last year’s merger.

Adecco Alfred Marks, the recruitment agency, has appointed Mitchell

Patterson Grime Mitchell to handle creative work on its first

advertising since last year’s merger.



It is understood to be spending pounds 2 million on a branding campaign

after Alfred Marks and the French company, Ecco Employment, merged to

form the world’s second-largest employment agency.



Mitchell Patterson pitched against Arc and Partners BDDH. Media buying

is yet to be finalised but is expected to go to John Ayling &

Associates, which pitched alongside Mitchell Patterson.



Andrew Mitchell, Mitchell Patterson’s managing partner, was not

available for comment.



The company is likely to return to TV for the first time since 1994.



Mitchell Patterson’s brief is to raise Adecco Alfred Marks’s profile

among jobseekers and clients and to point out that it has 200 branches

in the UK.



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