DMB&B has appointed the veteran creative director, Alfredo
Marcantonio, to the newly created position of executive creative
director on European assignments.
Marcantonio, who quit his role as creative director of General Motors at
the Interpublic Group in March (Campaign, 26 March), will have a roving
brief at DMB&B, working across international and domestic business.
’For the past 12 months, I’ve worked on one account, which can be
restrictive,’ Marcantonio said. ’If that’s what you want to do, you
should go and be a client. I don’t want to do that any more. I want a
varied role and to be used as a resource. I’ll do whatever they want me
The move reunites Marcantonio with David Jones, chairman of DMB&B and
the man responsible for his hiring. The two were founding members of
Lowe Howard-Spink in the early 80s.
’When I heard Marc was leaving IPG, I was keen to find a way of getting
him here,’ Jones said. ’It wasn’t like there was a gap that needed to be
filled but we decided we needed to add a talented creative resource
across Europe.’ Marcantonio will work on the agency’s Mars business, in
parallel with the London creative department.
Marcantonio’s career has included stints on both the agency and client
His most recent job before joining Interpublic was at Abbott Mead
Vickers BBDO, where he worked as a senior creative on BT.