Alistair Bryan has quit Archibald Ingall Stretton to join iris as the managing director of its direct marketing arm.
At iris Direct, Bryan will assume responsibility for strengthening the agency's profile and improving its new-business performance.
Bryan joins the below-the-line group of companies after three years at AIS. He joined in 2003 as a group account director, before being promoted to the position of joint client services director with Jo Boyd in August 2005. As a result of Bryan's departure, Boyd has been promoted to managing director at the agency.
Bryan was close to the agency's Abbey and RNIB accounts, two of the three won by AIS this year.
Ian Millner, the chief executive of iris, said: "It is a great coup to attract one of the brightest talents in the DM industry to iris. His appointment is a reflection of our growing strength and reputation in this discipline, and his experience over the past 12 years will give a real edge to our client and new-business activity across the globe."
Boyd's promotion comes as part of a restructure. The changes will also see AIS's digital unit, dais, being integrated into the main agency. Its managing director, Jon Buckley, becomes the digital director, and Dan Harrison and Jonny Watson will become the joint digital creative directors, reporting directly to Steve Stretton, the AIS creative partner.
AIS is also expanding its data planning offering and bringing it into its planning function, called One Room. However, its minority stake in the data consultancy, Tree, will not be affected.
Stuart Archibald, a partner at AIS, said: "Clients come to us to deliver an integrated approach for their brand, so branding these disciplines separately no longer made any sense."