- The US company that pioneered paying users to surf the internet is forecasting payouts to thousands of UK users in its first month of operation following its official launch this week.
The California-based AllAdvantage.com is paying 31 pence an hour to users in the UK for time spent online. The service uses a piece of software to present surfers with ads from UK companies. For advertisers it guarantees that their ads are viewed by a relevant audience.
Graeme McVie, UK manager for AllAdvantage, said: "At present, a UK online user visiting a US site is likely to receive an advertising message from a US company. That advertisement is wasted on the consumer. Through the Viewbar, UK-registered online users will now be able to receive information from British advertisers regardless of what site they visit or where in cyberspace they travel."
AllAdvantage.com launched in the US in March and claims to have signed two million people since then. Payments to web surfers in the US averaged $50 per person in August.
Initial rates for UK users have been set at the sterling equivalent of the US rate of 50 cents an hour.
To join, members download the software, called Viewbar, that sits on their screens as they surf the web. The software allows advertisers to interact with online users on an individual basis that takes into account each user's profile and personal preferences while respecting full privacy and anonymity.