Allbirds "Tread lighter" by Uncommon Creative Studio

Sustainable footwear brand Allbirds showcases the lightness of its trainers with an art installation.

Set to a heavy drum beat, the ad shows the trainers as they hover on a levitating pedestal, with the help of four balloons and leaf blowers.

The spot ends as one of the balloons pops, cutting the art installation short and leaving the trainers to fall into their packaging.

This marks Uncommon’s first work for the brand since being appointed to its creative account. It was directed by Chris Cairns through Partizan. 

Credits

Brand
Production company
Director
Editor
Producer
DoP
Post-production
VFX supervisor
Colourist
Soundtrack composer
Audio post-production
Media agency

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