All:sports swaps ABC Card for 'first' pay-back scheme

LONDON - All:sports, one of the UK's largest independent sports retailers, is launching a customer smartcard, in what it claims is a first for the sector.

The company, which has more than 270 stores, is replacing its 10-year old ABC Card with a smartcard scheme that rewards customers by offering £1 worth of credit for every £10 spent.

The credit can then be stored on the card or redeemed against purchases.

All:sports head of communications Kirsten Turrie described the card as "a major step forward in rewarding our current customers with a card that promises to 'pay back' with real money."

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