AllTogetherNow wins Virgin Money

AllTogetherNow, The & Partnership's new content agency run by the former NME editor Connor McNicholas, has won its first brief, to create digital content for Virgin Money.

Conor McNicholas: chief executive officer, AllTogetherNow
Conor McNicholas: chief executive officer, AllTogetherNow

Virgin Money appointed AllTogetherNow, which launched in December, without a pitch. The agency is tasked with creating digital content that frames Virgin as a better kind of bank.

Paul Lloyd, Virgin Money’s marketing director, said: "AllTogetherNow impressed us with the quality of its ideas and its understanding of our direction as a brand.

"We’re confident their work will help us drive home the message that Virgin Money is very different from other banks."

M/Six, another agency within The & Partnership, has worked with Virgin Money on its media planning and buying since 2008.