Maiden Outdoor is to cover 1,500 of its billboards with posters
inviting the public to investigate the Christian initiative Alpha.
The 48-sheet posters will go up in September on Maiden sites and outside
churches across the UK.
They are part of a country-wide initiative to promote the Alpha course,
which offers non-churchgoers ’an opportunity to explore the meaning of
Maiden has been supplying Alpha with sites for three years but this is
the biggest campaign yet.
Francis Goodwin, the poster contractor’s managing director, said: ’The
advertising is intended to raise the profile of Alpha and make it easier
for church members to invite their friends.’
The posters will underpin a project called ’Inviting the Nation to
Supper’ - part of a strategy by British churches to reverse the decline
in church attendance.