Now the fastest-growing brand in The Grocer’s Top 50 Biggest Brands*, and with a Brand of the Year award win under its belt and five consecutive years of double-digit growth, Vicky Upton, head of marketing at Alpro UK & Ireland, tells us more about the brand’s dynamic role and why it couldn’t be a more exciting time to join the ranks.
Tell us about Alpro
Alpro is thriving in a big way. Sales are at an all-time high, one in four households are buying our products, and this year we were thrilled to power into the top half of The Grocer’s Britain’s Biggest Brands for the first time – having climbed 54 places in just three years*. As the market leader in plant-based food and drink, we’re a vibrant, dedicated and driven team with a genuine passion for what we do, and ambitious plans for the future. Fun, fast-paced and ever-evolving, this is the ideal role for anyone looking to join a company at a truly unique stage in its development and with exciting plans in the pipeline.
Why did you come to work at Alpro?
I was already working in the dairy industry so Alpro was very much on my radar as an emerging brand with its finger on the pulse and huge potential for growth. I wanted a new challenge in a dynamic business where I could really make a difference. Alpro ticked all of the boxes, and when I realised what a passionate and collaborative team of people work there, it was a bit of a no-brainer. It’s been a whirlwind few years and I’m excited for many more to come!
What do you look for when recruiting people to work for Alpro?
Every single person who works here shares the same passion, drive and energy for what we do. We all genuinely enjoy working together and relish being part of a team where everyone gets stuck in, works hard and has fun at the same time. A key part of our growth has been having people on our team who ask questions, challenge us, inspire us, bring fresh thinking to the table, and demonstrate a stand-out desire and commitment to making a real difference – so we’re always on the lookout for people with this sort of mindset too.
What roles are you recruiting for and what are the responsibilities?
We’re looking for a talented, ambitious customer marketing manager to build strategic partnerships that will help to grow the brand. We’re working on a number of hugely exciting projects across all retail channels to fuel the soaring demand for plant-based food and drink, so it couldn’t be a more exciting time to take on this type of role.
*The Grocer, Britain’s Biggest Brands 2016. By % terms.