Always #LikeAGirl begins Rio Olympics rollout with gold medalist Alex Morgan

The new spot from Leo Burnett encourages girls to continue playing sports despite social discouragement

P&G’s Always continues its #LikeAGirl campaign with a new 60-second spot from Leo Burnett Worldwide. "Keep Playing" focuses on sports participation — according to a survey conducted by Always, 51% of girls quit playing sports by the time they finish puberty, despite the demonstrable boosts to confidence and leadership skills. The spot begins the brand’s lead-up to the 2016 Rio Olympics, and the campaign features US soccer player and Olympic gold medalist Alex Morgan, who shares how playing sports when she was young helped build her confidence.

Credits

Creative
Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications
Chief Creative Officer, Leo Burnett Toronto
EVP Executive Creative Director, Leo Burnett Chicago
VP Creative Director
VP Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter?
Senior Art Director?
Copywriter?
Copywriter?
Senior Art Director
Creative Resource Manager
Production
EVP Executive Director of Production
SVP Group Executive Producer
VP Executive Producer
Senior Producer
Director of Music
Assistant Music Producer
Senior Talent Manager
Production Manager
Hungryman/Director
Hungryman/EP Head of Production
Hungryman/Producer
Director of Photography
Whitehouse Post/Editor
Mill/Colorist
Another Country/ Audio Mix
Planning
VP Participation Strategy Director
Account
EVP Account Director
Account Director
Account Director
Account Supervisor
Assistant Account Executive
Assistant Account Executive
Legal
SVP Associate General Counsel
Commercial Clearance Manager

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