The Alzheimer’s Society has released a cinema ad that will air during showings of Still Alice, a film about a woman with Alzheimer’s. Fallon created the ad, in which messages about trivial instances of forgetfulness take on a more serious meaning when certain words and letters are removed. It will run in Pearl & Dean and DCM cinemas across the UK. Both organisations donated free media space for the campaign.
Executive creative director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member