Alzheimer's Society rolls out silent campaign to raise awareness of support

The Alzheimer's Society is rolling out a 50-second cinema spot to air ahead of Oscar and BAFTA winning film 'Still Alice', about a professor diagnosed with early onset Alzheimer's.

Alzheimer's Society: campaign aims to raise awareness of support services
Alzheimer's Society: campaign aims to raise awareness of support services

The 50" film will run before all screenings of the film in Pearl & Dean and DCM cinemas across the UK, with both organisations donating the media space for free.

The spot shows a series of frames with text fading to reveal the stark reality of life for those wih the disease.

For example, the text "It's dreadfully irritating when I forget to pick my husband up from the station" fades to "It's dreadful when I forget my husband", showing the progression of Alzheimer's.

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The activity is part of a five-year brief to raise awareness of the charity and drive donations.

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Brand: Alzheimer’s Society

Agency: Fallon London 

Executive Creative Director: Nick Bell

Producer: Tracy Stokes

Directors: Sigrid Egedal, Oli Rimoldi & Dan Montgomery