The epic and the ordinary collide in Amazon Alexa's global campaign aimed at people who are new to voice technology.
The ads playfully illustrate Alexa’s ability to help people achieve things with only their voice.
"Ironing" takes place during an elvish warrior’s last moments of life, while a sweeping battle rages around him. As he bids a dramatic farewell to the woman he loves, a man watching nearby from an ironing board orders the lovers to play out the death scene again and again. The action cuts away from the battle to the man’s living room, where it is revealed he is watching the scene on TV and asking Alexa to replay it for him.
In the second spot, "Opera", a protagonist goes back in time to interrupt an 18th-century opera singer and ask her to change the song to something more fun – all from the comfort of his sun lounger.
The work was written by Jonathan Thake, art directed by Ethan Bennett and directed by Andreas Nilsson through Biscuit Filmworks.