Amazon "Alexa loses her voice" by Lucky Generals

Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.

The start-studded spot shows what happens when Alexa loses her voice. Celebrities quickly come to the rescue and fill Alexa’s job – sort of. The ad will air during the fourth quarter of the Super Bowl. It is the first time Lucky Generals, which was founded in 2013 and has worked with Amazon since 2014, has created a campaign for the Super Bowl.