Amazon Alexa "Sharing is caring" by Joint

A grumpy elderly man is transformed thanks to an enthusiastic carer in the latest spot for Amazon Alexa.

When the carer buys the old man an Echo to help ease his life, he is clearly uninterested until the device reveals features that warm his heart and forge a connection between the two men. The work was directed by Jake Scott through RSA. It will run across the UK, US, Canada, Germany, France, Italy, Spain and Austria.